In these days of rampant standardisation, globalisation, and mass production, cultural references have rapidly blurred. However, there is now a growing desire in people to return to their origins. They want to explore traditional know-how, and values concentrated in traditional industries and the arts & crafts.
This has created many opportunities to expose city dwellers – and indeed all Indians – to our traditional arts & crafts, lives of rural artisans, and the ethos of traditional, eco-friendly materials and processes of traditional industries. Art & Craft tourism will help citizens rediscover the pride of Made in India, embodied in our traditional Arts & Crafts, many of which are as old as the Ramayana, and our aesthetic and intellectual property.
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